![]() Wordmarks are becoming the standard when it comes to designing logos, as it has been observed by some studies that they are more effective than their pictorial counterparts are.Ī logo is a graphic or emblem used by a business, company, organization or even sometimes individuals. When providing a wordmark, such as Google, you provide a name while still providing a recognizable image for the viewer. Trying to keep them straight would become very confusing! We would have hundreds or even thousands of these little pictures to remember. ![]() Imagine if all of our favorite brands and companies were only identified by a simple graphic. When you provide just a picture, such as Joomla's logo, you have to have faith that a person can learn the association between a picture and a name and service, keeping them separate from other pictorial logos. Why would someone use wordmarks over something like a pictorial graphic? It ties into the fact that they are a more direct type of branding. These are all examples of highly successful and easily recognizable wordmarks that are easily identified with around the world. You can probably think of several examples of wordmarks off the top of your head, but some of the most famous are FedEx, Coca-Cola and even world-famous Google. These types of logos are completely devoid of extra pictures, meaning that logos such as Pepsi and MasterCard are not wordmarks, since these logos contain images as well. How does this work? The number one difference between logos and wordmarks is that wordmarks are text-based logos. ![]() We have established that a wordmark is a logo, but not every logo is a wordmark. ![]()
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